Ascendis Pharma //
Digital Marketing, Website Management, Content Creation
Designed and implemented a strategy to modernize the company's corporate website and digital platform with a mobile-first approach, ensuring scalability
Our Solution
In preparation for their first biologic license announcement, Ascendis Pharma decided to relaunch their corporate website and digital ecosystem. Their goals were to provide a website experience which delivered against the needs of their key audiences, with a mobile-first design, and the flexibility to scale as they grow.
Visual Goodness was asked to establish baseline analytics reporting, evaluate the existing corporate website, and work with key stakeholders to identify business goals and requirements, in order to formulate a roadmap to rethink the corporate digital ecosystem.
- Personas and segmentation
- User experience design and information architecture
- Content strategy and site design
- Web development
- MIRF landing page and form
- Multiple languages/locales including Denmark, Germany, US, Global, Japan, clinical trial sites
- Re-platformed website to WordPress for ease of management
- SalesForce integration
- Integrated GA4 analytics, reporting and dashboards
- Security and privacy, accessibility, SEO
- Newsletter opt in and monthly newsletter
- Ongoing website maintenance and optimization
