AT&T // BBDO
March Madness Social Experience
Concepted and developed a social experience that guides users through bracket by bracket team selection for the NCAA tournament, to make a science of picking teams… It’s bracket-ology!
Our Solution
BBDO reached out to Visual Goodness to partner with them on the AT&T Final Friend Facebook app for the NCAA College Basketball Tournament. This experience is an example of our ability to take some very complex user flows and simplify them for the common user and across screens of all sizes.
BBDO’s concept involved a NCAA-bracket-based sweepstakes to determine a user’s “final friend” for a chance to attend the NCCA Tournament Final in Houston. The directive: build something fun, engaging, and most importantly it should foster connections with your friends.
We developed the game logic, UX/IA design and visual design. We engineered an experience that guided desktop and mobile users through a selection process that mimicked the NCAA Tournament itself. The app chose 64 of your most active friends and placed them into regional brackets. You would then choose friends one-on-one tournament-style, narrowing it down to a Final Four, who would face-off in a customized Q&A session about the user to determine who would be the “Final Friend.” VG designed and built a cross platform front end for desktop and mobile (iOS and Android,) and had a unified back end.
BBDO also created a video case study — https://www.youtube.com/watch?v=SKs9UNDv3AA. (When they say “expert bracketologists”, they’re referring to Visual Goodness.)
