Quality Metric /

What we did:


  • Developed and deployed the brand’s new corporate website based on ICR’s UX, copy and design
  • Optimized lead generation and segmentation in partnership with ICR and Quality Metric stakeholders
  • Expanded and optimized to further qualify and segment leads


  • Identified core keywords and developed a paid search media strategy to deliver the brand’s lead generation goals against specific types of leads
  • Developed ad creative and created ad groups
  • Weekly optimization, campaign insights & analytics

What We Delivered:

  • Starting from nearly zero, we were able to drive in excess of the 40+ target for leads per month at the close of the campaign
  • During the campaign, we tied or exceeded the highest number of qualified leads per month ever for the brand in February, March
  • Starting from a 5.69% CTR, we optimized to 7.45% by the end of the campaign
  • We developed an ROI metric against which we optimized Cost Per Conversion
  • At the start of the campaign, we began with a $489 CPC  for prioritized leads, which we optimized down to $128 by the campaign’s end


More Goodness /

Visual Goodness is a small, nimble team that loves combining art and technology to produce groundbreaking results for our clients. Technology, like our expertise, is always expanding. We’re here to deliver exceptional experiences that keep your business flourishing – on browsers, desktop, mobile, and more.