Toyota Highlander // Saatchi & Saatchi
Deployed stop-motion animation to create funny Toyota Highlander pre-roll videos and banner ads highlighting the SUV’s family-friendly features.
VG used a stop-motion approach to emphasize the humor in their Highlander “See Spot” pre-roll videos and banner ads. Saatchi provided static images and storyboards, and through stop motion and animation, VG brought to life the trifecta: See Spot Dig, See Spot Play, See Spot Rock, that worked together to tell the story and highlight the Highlander’s new family friendly features.
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