Tipping Gardner brought us in to help shape the digital foundation for what was then known as PCFins, now launched to the market as Trucordia, as multiple insurance organizations came together under a single umbrella brand. Our role centered on deep discovery and UX strategy, defining how a new parent brand and its growing network of affiliates could live within one coherent, flexible system while preserving local identity and trust. Through stakeholder workshops, content and platform audits, and persona-driven journey mapping, we designed a scalable sitemap and wireframe framework that balanced consistency with individuality. The work established a future-ready structure that supports Trucordia’s growth while giving each partner brand the space to show up with its own voice.