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US Air Force // GSD&M

Gamer Experience and Ad Campaign

Designed and developed an interactive experiential activation which was featured on the homepage of and inspired a digital display and OOH campaign.

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Our Solution

GSDM’s team asked Visual Goodness to translate 3 high-tech sci-fi Broadcast spots into an engaging interactive experience that would add an interactive dimension, building on the successful TV campaign. Visual Goodness was tasked with design/UX, creative production and development/QA in collaboration with GSD&M’s creative team. This project, which began as a microsite, evolved and grew into an interactive experiential activation, was featured on the homepage of, and inspired a digital display campaign to drive target audiences to the experience. The experience and the campaign were a hit – core KPIs including clicks, website visits, engagements and dwell time skyrocketed!

See more work samples
  • Designed and developed game environments, interactions and UI
  • Integrated client-provided content
  • Developed game assets, world and 360 views of key elements from the CG and post assets created for broadcast TV
  • Website design, UX/UI, 3D asset creation, web development, QA and deployment
  • Digital display banners and OLV
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