US Air Force /

GSDM’s team approached us to get our take on how to carry 3 sci-fi based commercial spots over to a robust online experience. Given the target demographic of intelligent young men we felt strongly that the best language to use was based on gaming, specifically a combination of FPS (first person shooter, see Modern Warfare franchise) and RTS (real time strategy, see Starcraft franchise) styled visual language.

From our creative treatment we handled design, production and development under GSD&M’s creative direction. This project started life as a landing page/microsite and evolved into the homepage of airforce.com because everyone was so excited by what they were seeing. We also had to create environments, content and 360 views of key elements from the Broadcast post team’s CG and Post assets. We were responsible for design, UX, 3D asset dev, flash development, and deployment.

More Goodness /

Visual Goodness is a small, nimble team that loves combining art and technology to produce groundbreaking results for our clients. Technology, like our expertise, is always expanding. We’re here to deliver exceptional experiences that keep your business flourishing – on browsers, desktop, mobile, and more.