GSDM’s team asked Visual Goodness to translate 3 high-tech sci-fi Broadcast spots into an engaging interactive experience that would add an interactive dimension, building on the successful TV campaign. Visual Goodness was tasked with design/UX, creative production and development/QA in collaboration with GSD&M’s creative team.
This project, which began as a microsite, evolved and grew into an interactive experiential activation, was featured on the homepage of Airforce.com, and inspired a digital display campaign to drive target audiences to the experience. The experience and the campaign were a hit – core KPIs including clicks, website visits, engagements and dwell time skyrocketed!
Our responsibilities
Visual Goodness is a small, nimble team that loves combining art and technology to produce groundbreaking results for our clients. Technology, like our expertise, is always expanding. We’re here to deliver exceptional experiences that keep your business flourishing – on browsers, desktop, mobile, and more.