US Air Force // GSD&M
Designed and developed an interactive experiential activation which was featured on the homepage of Airforce.com and inspired a digital display and OOH campaign.
GSDM’s team asked Visual Goodness to translate 3 high-tech sci-fi Broadcast spots into an engaging interactive experience that would add an interactive dimension, building on the successful TV campaign. Visual Goodness was tasked with design/UX, creative production and development/QA in collaboration with GSD&M’s creative team. This project, which began as a microsite, evolved and grew into an interactive experiential activation, was featured on the homepage of Airforce.com, and inspired a digital display campaign to drive target audiences to the experience. The experience and the campaign were a hit – core KPIs including clicks, website visits, engagements and dwell time skyrocketed!See more work samples