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Content Creation

Digital Display Advertising Experts

Digital display ads are a very effective way to reach a huge, targeted audience to  trigger action and make a lasting impression.

Visual Goodness has over 20 years of delivering outstanding display advertising that delivers engaging results. Our services include design, development, media, coding and animation. We help to maximize your message and your ROI for digital display campaigns, from HTML5 banners on the Google Ads Network to out of home in Times Square’s biggest digital billboards. We partner with agencies and brands of all sizes, bringing broad display expertise to maximize your media plan.

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Overview

VG offers a comprehensive array of display advertising services and engagement models. Our services include  media planning and buying, creative, and development. We service a range of clients, acting as a full-service display agency for some and providing team augmentation or creative production services to others. We design and build executions ranging from punchy static banners, to scroll-stopping 2D/3D and HTML5 animation. From simple static units to rich media executions, which feature interactive elements, we make your ads shine within your requirements, media plan, and campaign/brand guidelines.

Capabilities

Creative Concepting

Need a big idea? Looking for ways to parlay TVC or print assets for digital campaigns? We are here to help with ideation and concepting for display campaigns. We will champion your message and help to translate your objectives into effective campaigns and channel executions. Our process covers the lifecycle of creative development from style frames to storyboards, music, VO and more to develop advertising that amazes audiences and drives engagement with your message.

Creative Production

Looking for a partner who understands how to deliver against real world marketing schedules and budgets, a team that regularly works with the most demanding brands and agencies to deliver the impossible on time and on budget? We’re that team.  We can translate your creative concepts, designs and media plan into any size, format and execution. Need an expert team who can talk to the platforms and negotiate even the most convoluted property requests? Look no further. Visual Goodness’s expertise allows us to balance the aesthetics and performance of your creative across all types of display ads from static banners, rich media, HTML5 animation, video MP4 and OLV, so your deliverables are optimized, resized, versioned, localized and packaged properly for seamless trafficking. 

Project Management:

We have a proven and reliable process and PM team dedicated to delivering campaigns in spec, on time and in budget. We believe in over communicating and provide plans that work, even when the terrain changes midflow. We are adaptive and collaborative, working hands on with your team to make sure expectations are managed and ads are ready when and where they are needed. We typically work with your media partners to understand the media plan, scope deliverables, digest specifications, timelines and requirements, and then collaborate with your creative team to animate, version, repurpose and adapt assets in a variety of formats. Our dedicated digital producers live and breathe banners and out of home, and ensure that every project is successfully executed.

Media Planning and Buying:

VG’s media team works with you to make sure your ads reach your target audience. Our expertise covers everything from paid search and Google Ads to display ads, social media advertising, out of home (OOH) and more. Once your campaign is live, our team pivots to analytics and optimization. We review results, report on performance, and help to adapt placement and provide optimization recommendations. Refining your campaign using real data provides opportunities to continue enhancing the effectiveness and ROI of your campaign. VG offers a proven and trusted, end to end solution for your digital advertising needs.

Digital Marketing:

Visual Goodness’s expert team takes a holistic approach to ensure that every element of your advertising strategy works together to reach your target audience, and secure optimal results with your advertising budget. Whether you need display ads, content creation, SEO, email marketing, social media campaigns, retargeting and geotargeting, or a whole integrated digital marketing strategy, call on us!

The nitty gritty: What we offer

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